Everyone loves to look good, but how many of us really think about the fabric that goes into the clothes we wear? In most cases, the answer is “not enough.” When you purchase a fashion item, the first touch, the feel on your body, and its durability over time are a direct result of the quality of the raw material.
At LODISON, we believe that true fashion starts from the inside. For us, choosing fabrics is the most critical and important step in the design process, and is the key to creating clothes that are not only beautiful, but also comfortable and durable. So how do we do it? Let’s dive in.
The story of each fiber: cotton, silk, and linen
Instead of settling for simple synthetic fabrics, at LODISON we invest in research and development to find the best raw materials. Each fabric is carefully selected based on several principles:
Egyptian cotton: We use high-quality Egyptian cotton, known for its long, strong fibers. These fibers create a fabric that is incredibly soft, extremely breathable, and resistant to wear and repeated washing. When you wear an Egyptian cotton item, you feel the difference immediately.
Pure linen: For light and airy items, there is no substitute for linen. We choose pure linen that provides a cool and pleasant feeling, ideal for hot climates. In addition, the natural wrinkles of linen have a special charm that conveys a feeling of relaxed elegance.
Natural silk: For our evening collection, we use natural silk. Known for its delicate shine and luxurious feel, this fabric adds a touch of luxury to each item. It is also known for its hypoallergenic properties and ability to regulate temperature, making it a perfect option for special occasions.
Beyond quality – our selection principles
Beyond the type of fabric, we also look at its production process. Is it from responsible sources? Has it undergone an environmentally friendly processing process? All the answers to these questions are part of the LODISON philosophy, which sees fashion as a platform for the values of quality, responsibility and luxury.
The quality of the fabric is what distinguishes a garment from a real valuable item. It affects how the garment will look and sit on your body, and how long it will be kept in your closet. We invite you to feel the difference and discover for yourself the items that you can proudly wear for years.
Discover our new collection and choose your next item, created with uncompromising quality.